A content map for your website is important for several reasons. It lays down the foundation for what keywords your website should rank on in signaling to search engines. It makes a website easy to navigate for web visitors by having a logical structure that is immediately apprehensible and accessible.
Website pages are best when organized with broader topics placed in the top-level and sub-topics underneath. This contributes to ease of use for visitors and search engine optimization (SEO), that is, increased rankings and traffic to your website.
The written text within the web page itself should also support the content map as a whole for the best results.
SEO Content Strategy must go beyond just One Web Page
If the content map is not on point, your SEO will suffer and so will the user-experience of your visitors, which will subsequently cause your sales to be negatively affected. From the perspective of an online marketing and SEO expert, it is important to think and work on your content strategy beyond just one web page, to succeed in organic listings. For this reason, it can be a gamble when you have several different people writing pages for your website and they have varying thoughts and beliefs on how the SEO should be carried out.
In order for SEO efforts to achieve top rankings, the SEO strategy must be consistent and operate fully across all the content and pages of your website. Your business will gain tremendously and cumulatively when your website’s content is mapped exceptionally strong.
Advanced Structuring of Content for Your Website
In developing the content map for your website, takes into account numerous factors, much of which is based on research and the qualities of your company. As a guru in content writing, mapping and SEO, I use state-of-the-art software and marketing tools and have a long history and relationships with the best marketing research companies that trust me with proprietary data to use in creating a website content map.
Whether you are a small business, sole entrepreneur, or large company, everyone can benefit from the advanced construction of a content map to multiply your customers and sales. Targeted writing and a content map attracts the best prospects, which results in higher conversion rates and greater return on your investment (ROI).
Embracing Entry Pages is Smart
guru’s advanced content maps include “entry pages.” Rarely will a website, that is performing well, get visitors mostly from the home page. Popular websites receiving the most incoming traffic get many visitors via numerous other pages. For instance, this concept is very obvious in top news sites. The typical business that is not a news site, however, should have a content strategy that attracts visitors through various entry points. This is not to say the content written on the home page is not important; rather, the pages of the rest of the website are just as important. This is equivalent to offering the most relevant content at the entry point of the visitor to satisfy his or her search.
This guru adds high quality content to entry pages, which contributes to SEO and increases the conversion rates of web visitors. Entry pages can also be used twofold for other online marketing campaigns, such as pay-per-click (PPC) or email subscriptions. They also add to the content value of your website, build your online reputation, and you and your business emerge as an authoritative voice in your industry. This incites backlinking to your website, which raises SEO rankings.
Content on All Pages Affects Rankings
It is important to know that the writing and architecture of the content impacts your SEO, and what and where the web pages are ranked. All the writing and mapping of the content on your website is evaluated by search engines in determining how it will be served to people using the internet. This is why the content written on every web page in addition to the content map achieves top rankings when they work together in the most congruous manner.
In the end, the expert content map and writing benefits visitors. Structuring content that favors visitors will increase analytic metrics, also adding to the search engine optimization of the website.
If you need a content map and or writing for your website, get a free consultation now and email me by filling in the form. You may also contact me, an award-winning content writer by typing in the form to your right, at the top, and I will get back to you as quickly as possible.
– Magnetized Writing™